Committed to offering an expansive and flexible range of PR services and solutions, our firm uses cutting-edge tools & key resources to help businesses clearly & concisely understand the current position of their brands and determine the best marketing platforms & strategies for advancement.
Our approach builds strong partnerships and proven consumer engagement strategies whilst navigating industry complexities & dynamics to drive excellence.
Public relations (PR) is the way organisations, companies and individuals communicate with stakeholders and media. We describe PR for each industry as this: forming relationships with key influencers to increase awareness and drive content that supports the needs & demands of the client & optimise brand equity.
A press release is a short news story written by a public relations professional received by media houses. The press release provides essential information including answers of the 5W and 1H (who? what? where? when? how? and why?) for the journalist to easily interpret.
With the presence of many social media outlets everyone knows about every brand. There is transparency in the market. Increased transparency and vast globalisation have, together with the advent of mass media, communication and sponsorship, acted as key drivers impacting the dynamics of every industry.
Corporates will need public relations specialists.
– Effective PR creates an image of a company.
– Connects to create a relationship between company and stakeholders.
– Your brand creates a conversation with stakeholders.
Content plays an important role in public relations. It helps promote brand perception and creates meaningful awareness.
PR can create a sound content strategy in order to clarify what media outlets, events, and social media channels work best.
Content informs on insights and observations about the customer life cycle. Our work determines content gaps, competitive weaknesses, content types, and content maintenance.
Digital PR is a tactic used by brands to increase their online presence by building relationships with key content writers and online journalists to gain ‘press hits’ and increase brand reach & visibility and produce positive effects on search engine visibility through effective onsite SEO, driving increased referral traffic. Effective digital PR increases trust and credibility, conversion rates & ROI and brand equity.
Traditional PR uses high circulation, readership, and viewer ratings to determine who to approach when selling in content to media houses and publishers.
Digital PR doesn’t just focus on the number of followers on social media sites and readers. It also focuses on evaluating domain authority and non-paid opportunities. The success of Digital PR is, consequently, more measurable than Traditional PR.
Digital PR should follow closely with your SEO and digital marketing strategies for maximum effect. When used with SEO, Digital PR can take advantage of key search term trends to maximise coverage on what people are already searching for on the Internet.
On a fundamental level we act as advocates for our clients, providing counsel on issues ranging from reputation management and improvement through to M&A transactions and IPOs.